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With 8 billion people in the world, it's easy to assume that traditional online marketing strategies are enough to reach everyone. But, the truth is, only 10% of that global population, or about 800 million people, take to the skies each year, accounting for 4.5 billion flights. In such a scenario, destination marketers must go beyond general online strategies and find innovative ways to reach these captive audiences when they are in travel mode.
State tourism boards and destination marketers must think bigger, integrating inflight marketing into their overall tourism strategy. While 100% of destination marketers have an online presence to reach 5.4 billion people, an inflight marketing strategy provides access to the 800 million travelers who are already on the move. These passengers, dreaming of and planning their next trip, represent a golden opportunity for promoting tourism and driving real conversions.
InflightFlix’s Reasons to Visit Inflight Program is designed to tap into this audience and create meaningful connections by showcasing the top reasons to visit your state. In addition, InflightFlix offers an end-to-end inflight destination marketing strategy, from content creation to distribution across inflight entertainment systems, and even customized campaigns based on gateway airport audits.
Imagine capturing the attention of your target audience when they are most relaxed and receptive, such as during a flight. This is where inflight marketing shines. With inflight programs like InflightFlix's Reasons to Visit, you can engage potential travelers with compelling content that resonates with their wanderlust. It's about providing an immersive experience that not only entertains but also inspires action.
Consider a scenario where a globetrotter, settled in their seat, watches an inflight video showcasing the vibrant food scene and lively cultural events in your state. The visual storytelling and engaging narrative can create a powerful emotional connection. This connection can then motivate the viewer to visit your destination, making inflight marketing an invaluable tool for destination marketers.
While inflight marketing is an effective strategy, it's crucial to ensure the content feels organic and in harmony with other marketing efforts. Seamless integration will provide a cohesive brand experience and maintain trust with your audience. By developing a well-rounded approach that addresses each stage of the customer journey, you can reach and convert the elusive 800 million air travelers each year.
When building an inflight marketing campaign, consider these three best practices:
The integration of inflight marketing into your destination's promotional strategy can significantly improve your brand's reach and resonance. By capitalizing on the unique opportunity presented by the captive inflight audience, you can effectively influence travel decisions and drive tourism growth in your state.
Martin O'Regan
CEO, InflightFlix
martin@inflightflix.com | + 353 (0) 61 970123
