Why Every DMO Needs an Inflight Strategy

By Martin O'Regan
Why Every DMO Needs an Inflight Strategy

Why Every DMO Needs an Inflight Strategy

With only 10% of the global population flying each year, DMOs need to take advantage of inflight marketing to tap into a unique segment of high-value travelers. These passengers are already in travel mode, and their decision-making process is influenced by the content they engage with during their flights.

The 100 Reasons to Visit Program ensures that your state and 10 destinations are featured when it matters most—when travelers are actively planning where to go beyond gateway airport when they land and new destinations when flying home dreaming of their next trip. Additionally, inflight content is not interrupted by the usual noise of traditional online ads. InflightFlix’s strategy ensures that your content reaches a focused, captive audience through an inflight entertainment system, offering an unmatched opportunity to connect with passengers.

Furthermore, inflight marketing supports airline route access by stimulating demand for flights to specific regions. When passengers engage with inflight content that highlights your state’s attractions, it increases the likelihood of bookings, which in turn supports airlines in maintaining or expanding their routes to your destination.

Martin O'Regan

CEO, InflightFlix

martin@inflightflix.com | + 353 (0) 61 970123

https://inflightflix.com/home