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While digital and social media marketing can help reach billions of people online, inflight entertainment offers something unique: access to 800 million people who are already in travel mode. These travelers, representing just 10% of the global population, are not passively scrolling through social media—they’re actively thinking about travel and are in the perfect mindset to consider new destinations.
With 4.5 billion flights being taken each year, inflight marketing offers a rare chance to engage travelers at one of the most crucial moments of their journey: when they’re seeking destination information, entertainment, and inspiration. Captive audiences onboard airlines are naturally more receptive to engaging with content that could shape their future travel plans.
Through InflightFlix’s Reasons to Visit Program, states can promote 10 regions, presenting 100 compelling reasons to visit each place. These videos are curated with local voices and expert insights, delivering a story that feels personal and engaging. The inflight setting ensures that your message is seen by a focused audience ready to plan their next trip.
Now, let's dive into the specifics of how states can make the most of InflightFlix's Reasons to Visit Program. To begin with, it's essential to understand your target audience.
Travelers on flights are a diverse group, but they share some common characteristics. They're likely to have higher-than-average incomes, be well-educated, and have a passion for exploration. By knowing your audience, you can tailor your message to resonate with them, making your destination stand out among the rest.
The Reasons to Visit Program offers the perfect platform to showcase the unique aspects of your state. Instead of focusing on generic attractions, consider highlighting the following:
To create compelling reasons to visit, consider the following example:
"Discover the enchanting world of our state's hidden underground caves. Formed over thousands of years, these geological wonders now serve as a sanctuary for rare bats and other protected species. Guided tours during the spring and summer months provide a unique opportunity to learn about the local ecosystem while minimizing the impact on wildlife."
By weaving storytelling with local voices and expert insights, your state's inflight video will become a captivating tale that not only informs but also inspires travelers to explore your destination.
Martin O'Regan
CEO, InflightFlix
martin@inflightflix.com | + 353 (0) 61 970123
