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InflightFlix’s 100 Reasons to Visit 10 Places Program goes beyond simple content creation—it's a plug-and-play marketing solution designed to handle everything from story creation to distribution across multiple airlines. Here’s how the framework works:
1. Content Creation:
The program works closely with state and local DMOs to develop authentic, localized content that highlights 10 compelling reasons to visit each region. These stories are told through the lens of local experts, ensuring that the content is relatable and engaging for travelers.
2. Distribution to Airlines and Content Providers:
Once the content is created, it is hosted in the Inflight destination content pool. InflightFlix distributes it to airlines’ inflight entertainment content providers in multiple formats for both seatback screens and wireless platforms—ensuring that passengers have multiple ways to engage with destination content. This program reaches travelers across the globe, allowing your state to tap into the 800 million annual air passengers in an efficient and targeted manner.
3. Gateway Airport Audits & Customized Campaigns:
InflightFlix’s strategy is data-driven. Through gateway airport audits, they help tailor your campaigns based on airline load factors and routes from key markets, ensuring that your destination is highlighted on flights that matter most to your state’s tourism goals.
This combination of content creation, distribution, and data-driven customization forms a powerful end-to-end marketing and advertising solution that allows your state to reach, engage and inspire passengers with air access at the right time and even convert that interest into bookings on connected aircrraft.
Martin O'Regan
CEO, InflightFlix
martin@inflightflix.com | + 353 (0) 61 970123
